By : Juhi Bansal

If your taste in jewelry varies with your outfit and mood, from quirky & fun to downright elegant, URBAN TURBAN has something for you.

Heli Shah, the owner of brand URBAN TURBAN is your typical girl next door, shy & extremely quiet, but has an amazing sense of design and colour. Each piece is personally curated keeping the current international trends and local wearability in mind.

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Seen here: Pink and Orange Earrings
Bee Hive Cuff

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Juhi : Mad Hatter Pendant
Nutella Shake: Pink Spike Necklace

Notice how we modeled for the jewelry ourselves (saves money plus you guys get a better picture of how it looks on non-airbrushed, non-hoity-toity faces. And we get to wear the gorgeous jewelry and pose! Win-win 🙂 ). The pictures have been clicked by amateur, underpaid photographers so are not studio enhanced. Since, pink is the colour of the season, we thought we’ll  have our own little Pink Party. Notice how just by changing the accessory the look changes from “coffee-date” to “casual-evening” to formal.

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Seen here: Pink Spike Necklace
White Stone Ring

You can order her pieces on Styletag, Rooja and Buynbrag or contact her directly on Psst: Her collection is comfortably priced between Rs. 450-1500. There’s a piece for everyone!

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Juhi: Mad Hatter Pendant Pink and Black Elephant Charm Bracelet        Heli: Pastel Blast Necklace


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The Pink Collection at a Glance

To check out her complete collection, visit

Stay Gorgeous xx

Location Courtesy: Zen Cafe, TDW, Ahmedabad

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  • Reply Sasha July 28, 2013 at 8:04 am

    It’s great! Loved the collection. Good job!

  • Reply RonS July 31, 2013 at 2:13 pm

    Good Work Juhi

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